STUDIO · PRINCIPALS

Four principals,four disciplines,one loud room.

Meet the people who answer the brief, sign the invoices, and stay on the call until it ships. No junior handoffs, no subcontractor chain — just the principals.

Businesswoman in warm window light

Mara Volkov

Creative Director
Twelve years building brand systems for independent labels. Art-directs every pitch in the studio.
Smiling man in a white t-shirt

Thiago Serrano

Design Director
Type-first identity work. Previously principal at Bureau Sextant, taught at ESDI Rio for six years.
Laughing woman in a red top

Iris Kaneko

Strategy Lead
Ex-Stripe brand strategy. Runs discovery on every engagement — interviews, positioning, naming.
Man in grey sweater on plain backdrop

Omar Halabi

Technology Director
Builds the engineering side — design systems, headless stacks, the uncomfortable migrations.