—— 01 / Hello

LíviaMaretti.

Brand designer and art director crafting considered identities for independent studios, editorial imprints, and founders with a point of view — based between São Paulo and Porto.

See selected work
liv@maretti.studio →
Woman in a striped shirt, studio portrait
—— Portrait / São Paulo, 2025

—— 02 / About

I design brand identities that read like editorial — considered, confident, and built for the long run. Nine years in, I’ve worked with independent publishers, small studios, and founders who care about the craft of the thing.

My practice sits between strategy and type. Every identity starts with a reading list and ends with a specimen book; the wordmark usually arrives somewhere in the middle.

  • CURRENTLY AT — Maretti Studio, SP/PT
  • SPECIALTIES — Identity, Editorial, Type
  • AVAILABLE FOR — Q2 2026 engagements
  • RECOGNITION — Type Annual, Mark Review, Serif Prize

—— 03 / Selected Work

Recentcommitments.

A small, intentional body of work. Each project ran six to ten months end-to-end.

Abstract gradient waves in violet, cyan and orange

—— 01

Folião Press

Independent publisher · 2025 · Identity + editorial system

Colored pencils in a row

—— 02

Arbor & Sons

Restaurant group · 2024 · Wordmark + wayfinding

Fashion portrait in a circular frame

—— 03

Monte Claro

Boutique hotel · 2024 · Identity + signage + collateral

White toy car on a yellow background

—— 04

Caderno Oito

Literary journal · 2023 · Masthead + issue system + web

Photographer framing a shot in the woods

—— 05

Casa Amparo

Furniture maker · 2023 · Identity + catalog + packaging

Jade roller, gua sha and serum on a pale surface

—— 06

Pêssego Natural

Skincare brand · 2022 · Identity + packaging + art direction

Man sketching a workflow diagram on a whiteboard
—— Featured / Folião Press — Issue No. 04 display spread, 2025

—— 04 / Featured Case

Folião Press —the issue system.

Folião publishes four small-run editorial issues a year, each dedicated to a single essay. The brief was to build a masthead strong enough to anchor forty issues without ever repeating an issue cover. The result is a wordmark built from a single custom serif and a cover system that lets the guest typographer design the title each issue — the masthead is the constant, the cover breathes.

  • ROLE — Art direction, identity, type design
  • YEAR — 2024 – 2025
  • DURATION — 9 months
  • TEAM — 2 designers, 1 editor
  • STACK — Glyphs, InDesign, Eleventy
  • OUTPUT — Wordmark, 40-issue cover system, print guide

—— 05 / In Progress

Behind the scenes.

Sketches, spreads, proofs, and in-progress fragments from the last twelve months.

Paintbrush loaded with red paint
White desk with pink roses and gold lamp
Abstract navy and white brushstrokes like waves
Hand holding a stack of books
Craft tools and coloured tape on a teal desk
Open blank notebook on a white desk
Laptop, coffee mug and notebook on a wooden desk
Dark teal underwater haze with faint light

—— 06 / Practice

What I work on.

Design

Brand identity
Editorial design
Type design
Packaging
Signage and wayfinding
Art direction

Development

Static-site builds
Eleventy / Astro
Design tokens
Variable fonts on the web
Small WordPress themes
Performance budgets

Other

Creative direction
Workshop facilitation
Editorial writing
Teaching (ESPM, São Paulo)
Juror duties
Studio coffee program

—— 07 / Word of Mouth

Laughing woman in a red top

Mariana Couto

Editor-in-chief, Folião Press
Lívia is the rarest kind of collaborator — she reads the work. We spent a week of the engagement arguing about a single serif, and the masthead she delivered has outlasted three editorial teams.
Man in grey sweater on plain backdrop

Rafael Ayala

Founder, Monte Claro Hotel
She showed up with three notebooks and left with a brand we're still growing into. Every sign, every menu, every business card feels designed by someone who actually stayed at the hotel.
Product lead portrait in the office

Helena Dantas

Creative director, Casa Amparo
Working with Lívia is like working with a book editor — she cuts, she insists, she defends the margins. Our catalog reads better for it. Nobody else is doing this kind of measured work in the furniture space right now.

—— 08 / Recognition

—— 09 / Contact

Vamosconversar?

Taking new commitments for Q2 2026 — one identity engagement at a time.

  • INSTAGRAM — @maretti.studio
  • ARE.NA — /livia-maretti
  • LINKEDIN — /in/liviamaretti
  • READING LIST — /notes