Issue No. 042 — Est. 2011
Kraft & Press is a six-person independent studio in Lisbon working at the edge of identity, editorial, and print. We make brands that feel handled — by people, with tools, over time.
— Manifesto —
We keep our client list short on purpose. Every identity leaves the studio with a bound book of notes, proofs, and the stamps we made along the way.
§ 01 — The Pressroom
Every engagement lives in one of three rooms. We treat the boundary between them as porous but never blurred.
Brand Systems
Marks, wordmarks, editorial rules, and the long-form guideline book that carries your voice into every surface a reader will meet.
Editorial & Print
Monographs, annual reports, catalogues and zines. We work press-side with binderies we trust and leave with a copy of the proof.
Slow Digital
Small, fast, durable websites that are written for reading and built to last. Single-page sites, archives, and long-form journals.
§ 02 — Recent Plates
§ 03 — On the Bench
01
Two weeks of reading, studio visits, and long conversations. One short memo at the end.
02
Three routes explored in parallel — marks, systems, sample spreads. We show two we believe in.
03
Weeks of revisions across every surface the identity will meet. We prefer what is wrong over what is right.
04
A bound book of guidelines, the working files, and a day in the studio with whoever will carry the work forward.
§ 04 — In Figures
Finished engagements since 2011
Bound monographs on the shelf
Returning clients, average
Permanent team members
§ 05 — Letters received
Hélène Marceau
Johan Westergaard
