Aleksandra Petrović
Creative Director, Co-founder
Identity systems, editorial direction, and the final sign-off on every word that leaves the studio.
About · Noir Studio
Seven people in one room in Copenhagen. No account managers. No AI slop. Eight projects a year.
Home · About
Our story
Noir opened in 2016, after two of us walked out of a large agency with a small list of rules. First rule: never present work we wouldn't put our own name on. Second rule: never pitch against a dozen other studios. Third rule: the people who sold the work are the same people who make it. Ten years later the rules have held. We've turned down more work than we've taken. We've kept the studio at seven because that's the biggest room we can fit around a monitor. The work, we think, is the better for it.
How we think
Three sentences we'd put on the wall if we hung anything on walls.
01 · Mission
Every piece that leaves the studio carries two names and a date. If it can't, it doesn't leave.
02 · Vision
Design for the ten-year mark, not the reel. Identities that age, products that stay in use, films people save.
03 · Values
Quiet rooms and honest reviews beat any agency theater. We ship on Fridays, not on Mondays.
Projects shipped
Since we opened the doors.
120+
Clients served
Returning for a second round.
40
Years in practice
Independent, no investors.
8
Industry awards
From the ones that matter.
12
Milestones
Two desks, one rule
Aleksandra and Jonas open the studio out of a shared flat in Nørrebro. The rule: never present work we wouldn't sign.
2016
First named identity ships
Meridian Architects — 40-person practice, 14-week engagement, the first wordmark that still runs on our site.
2018
Studio grows to seven
We stop at seven. It's the biggest room we can fit around a single monitor, and it sets the project ceiling for good.
2020
First Grand Prix
Atlas Foundation launch film takes a D&AD Wood Pencil. We mention it once on the site and never again.
2023
Ten years in
120 projects, 40 clients, 12 awards. The rules from 2016 have not moved. The work, we think, is better for it.
2026
The seven
No account managers, no junior bench. Every project is worked end-to-end by the people on this page.
Jonas Lindqvist
Design Director, Co-founder
Digital product, marketing sites, and the browser-first craft that keeps the work from dissolving on launch day.
Mira Sandoval
Motion Lead
Launch films, title sequences, and the 15 seconds that decide whether the work sticks.
Elena Marek
Strategy Director
Positioning, naming, and the first two weeks of every engagement. Formerly brand strategy at Wolff Olins.
The studio, daily
What clients say
Elena Marek
Head of Brand, Vantage
They said no to two of our ideas before they took the brief. That's the second-best thing that happened to our rebrand. The best is what they delivered.
David Okafor
Founder, Grove Coffee
Thirteen weeks from blank canvas to 1,200 units on shelves. Every revision came back tighter, not looser. Noir is how studios used to work.
Mira Sandoval
Creative Director, Atlas Foundation
We've worked with big-name agencies. None of them answered the phone at 9pm on a shoot day. Noir did, and the film is better for it.
Anders Holm
Marketing Director, Kessler Industrial
We handed them a category nobody wants to look at — industrial sealants — and they made it the most-shared launch in our sector. Restraint is a superpower when everyone else is shouting.
Yuki Tanaka
CEO, Meridian Type
Two rounds. That's all it took. They read the strategy back to us sharper than we'd written it, then built the whole identity around one idea we'd almost cut.
Theo Vance
Partner, Halden Capital
No mood boards, no theatre. They showed up with three routes, killed two themselves, and shipped the third on time. I've never trusted a studio faster.
Work with us
Four slots left on the 2026 calendar. If you've read this far, the next step is a short brief and a phone call.