Makers ask us the same six things before the first call. Each gets a short answer, set large, and a longer one beneath.
Short answer
Twelve weeks, from the first call to files at the printer.
A full season is twelve weeks: three to listen and look, five to design, four to test on the real container and prepare files. A single label takes four weeks, a range takes eight.
Short answer
A fixed fee, agreed before we start: $3,800 to $14,500.
A label is $3,800, a range of up to six products is $8,400, and a full season of identity, packaging and launch pieces is $14,500. You pay in thirds, and the fee does not move unless the scope does.
Short answer
Yes. Most of our work begins with something worth keeping.
If your customers already recognise the mark, we redraw it carefully and build the system around it. When a mark is holding the product back we say so plainly, and show you why on the shelf, not on a slide.
Short answer
We prepare the files and stand next to the press.
We work with four printers we trust for labels, cartons and pouches, and choose with you by run size and finish. We check the first sheets in person, or by courier proof, before the run goes ahead.
Short answer
Nothing, on purpose. The studio lies fallow.
Four seasons of twelve weeks leave four weeks over, and we spend them not working for clients. No project runs across December, and email is read once a week.
Short answer
You do, all of them, from the day of the last payment.
You receive the working files, the font licence details, the dielines and a one-page guide for whoever prints or designs for you next. There is no retainer, and nothing is held back.
Something else? Put it in your first note.